Apple core

Posted by unbrand on 19 June 2005 | 3 Comments

Tags: subversive, leading

Steve Jobs recently gave the commencement address at Stanford University. There are some good stories he told about life, Apple, and his perspective on doing what’s important to you. It’s funny how you can see a lot of the Apple philosophy come through in this one man’s speech. One nice tidbit:

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything ? all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

Well said.

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Comments

  • <p>And i thought that speech was about how we should all take up calligraphy&hellip;</p>

    Posted by Muriel, 01/07/2007 11:39am (1 year ago)

  • <p>Thanks for the comments. Nick, that was the big thing that struck me about the speech. He came across as almost, dare I say it: nice.</p>

    Posted by unbrand, 01/07/2007 11:39am (1 year ago)

  • <p>Although it is sometimes hard to get past
    the public persona of someone like Steve
    Jobs, its great to see that he has such
    a grounded view.</p>

    Posted by Nick, 01/07/2007 11:39am (1 year ago)

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